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The Gold Home Redesign reimagines the experience into a dynamic, personalized hub. By tailoring the surface based on how many likes a user receives, this redesign brings clarity and value to every user, turning passive browsing into meaningful momentum toward better matches and stronger conversion.

Problem

Gold Home was underperforming for both low and high rSRR users. Low rSRR users found little value in the blurred grid, while high rSRR users were overwhelmed with low-quality matches and lacked tools to filter or organize. The generic experience failed to address user intent, limiting engagement, satisfaction, and monetization.

Redesigning Gold Home — Tinder’s #1 Revenue Hub

I co-led the redesign of Gold Home —shaping the strategic vision, defining the user flow, and redesigning overall experience. I presented key design decisions to executives and the CEO and led multiple feedback rounds to refine the experience. This was one of the most complex, high-impact projects I’ve driven end-to-end.

Team

Growth & Revenue

Focus

Premium Experiences

Duration

5 Months

Contributions

Strategy, UX Design, Visual Design, Prototyping

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Gold Home before

Gold Home tab was a premium purchase entry point for non-subscribers and a way for subscribers to see and match and instantly with their Likes.

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Gold and Platinum Subscribers can see all of the Likes they received revealed on the screen

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Solution

Low rSRR user solution

Surfaced tools like Boost and Swipe Notes to help drive visibility and likes, and included ways to improve profile to help users with low matches to get more matches

High rSRR user solution

Improved filtering through revealing matches with higher likelihood to match to reduce fatigue and improve match quality.

Modularize Each Component

Created a dynamic module with flexibility and for scalability depending on the user type

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