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First Impressions™
Turning Profile Prompts to Conversation Starters
Meet First Impressions™—formerly Swipe Note. We reimagined a way to spark real connection—letting users reply to specific profile prompts instead of generic profile messages. By weaving context into every interaction, we turned a one-off gesture into a memorable, conversation-starter experience that boosts matches.
Role
Co-Lead
Focus
Premium Experiences
Duration
2.5 Months
Contributions
Strategy, UX Design, Visual Design, Prototyping
Problem
On Tinder, a lot of matches never led to real conversations. Internal data showed that over 60% of matches resulted in no messages exchanged, and user feedback consistently pointed to a lack of confidence or clarity around how to start.
From the receiver side—especially women—the feedback echoed this sentiment. Messages were often seen as lazy, impersonal, or even intrusive. Without clear context or thoughtful content, First Impressions (Swipe Notes) didn’t feel special—they felt spammy.
“If someone actually said something about my profile, I’d probably reply.”
— Tinder user during co-creation session
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Our Goal
We saw a clear opportunity: users wanted to comment on specific profile elements—like a funny prompt, shared hobby, or music choice—but had no way to do that naturally.
Solution
We transformed Swipe Note into First Impressions™, around contextual, high-intent replies. Rather than forcing users to think of something to say from scratch, we gave them focused, relevant entry points—making it easier to start a conversation that felt personal, not performative.
Impact
We saw measurable impact across the board. First Impressions became one of the top revenue driving feature of the year
ALC Cash
+ 5.9%
Gold Total Cash
+ 0.7%
Total Cash
+ 4.4%
Match Rate
+ 25%
