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Gold Home
Redesign of the Top Revenue Subscription Hub
Gold Home Redesign reimagines the experience from a static page into a dynamic, personalized hub. By tailoring the surface based on how many likes a user receives, this redesign brings clarity and value to every user, turning passive browsing into meaningful momentum toward better matches and stronger conversion.
Role
Co-lead
Focus
Premium Experiences
Duration
4 Months
Contributions
Strategy, UX Design, Visual Design, Prototyping
Problem
Gold Home was underperforming for both low and high likes count users. Low rSRR users found little value in the blurred grid, while high rSRR users were overwhelmed with low-quality matches and lacked tools to filter or organize. The generic experience failed to address user intent, limiting engagement, satisfaction, and monetization.
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Goals
Business Goals
Drive a higher frequency of visit rates and deeper engagement, through personalized and dynamic content, which will increase moments of paid product consideration.
Increase the number of received likes a user has through personalized insights around profile quality or visibility settings (e.g. restrictive age and distance filters).
User Goal #1
As a low-likes user, I want to receive more likes so I have a better chance at matching, and understand the actions and tools (both paid and unpaid) available to me to increase my Likes
User Goal #2
As a high-likes user, I want easy access to a selection of people that are the most relevant to me, so I can reduce time and find quality matches
Solution
We reimagined Gold Home, into a dynamic, personalized hub that benefits both the user and business goals, delivering real value while boosting engagement.
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