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Shipped

Soigner

Designing a Virtual Wine Cellar on the Blockchain

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Space

Web 3

Work

Freelance

Client

Patrick Kim

Contributions

Brand Identity, Strategy, UX Design, Visual Design, Prototyping

 Soigner is an invite-only fine wine club built on the blockchain. The client requested a fresh brand identity, visual assets, and a web experience that reflected exclusivity and innovation. We unveiled the new brand and site at the 2022 BAYC Yacht Party, where we also debuted Bored Ape–branded wines during a curated tasting experience.

Brand Identity & Design

I had a lot of fun creating the UX and user flow for Soigner’s website, working closely with the client to bring a highly visual, premium experience to life. I was given plenty of creative freedom and had the opportunity to build the component system from scratch, helping shape the overall information architecture and defining the brand’s digital language from the ground up.

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VIRTUAL WINE CELLAR CONCEPT 1 

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VIRTUAL WINE CELLAR CONCEPT 2

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WINE CELLAR RANKING

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VIRTUAL WINE CELLAR CONCEPT 1 

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VIRTUAL WINE CELLAR CONCEPT 2

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LANDING PAGE

Immersive Experience

Introduced a 3D cellar concept to give users a fun, interactive, and exclusive experience

Contextual Detail

Clickable bottles reveal vintage, price, tier, origin, and owner.

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Collectible Display

 As a digital collectible, design reinforces the luxury, exclusivity, and blockchain-based ownership model.

Utility Meets Play

Balanced a clean, sophisticated UI with subtle motion and interactivity

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