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Soigner
Soigner is an invite-only fine wine club built on the blockchain. The client requested a fresh brand identity, visual assets, and a web experience that reflected exclusivity and innovation. We unveiled the new brand and site at the 2022 BAYC Yacht Party, where we also debuted Bored Ape–branded wines during a curated tasting experience.
Space
Web 3
Platform
Website
Type
Freelance
Client: Patrick Kim
Contributions
Brand Identity, UX/UI Design, Visual Design, User Flow
Immersive Experience
Introduced a 3D cellar concept to give users a fun, interactive, and exclusive experience
Contextual Detail
Clickable bottles reveal vintage, price, tier, origin, and owner.
Collectible Display Metaphor
As a digital collectible, design reinforces the luxury, exclusivity, and blockchain-based ownership model.
Utility Meets Play
Balanced a clean, sophisticated UI with subtle motion and interactivity
Ux & Visual Design
I had a lot of fun creating the UX and user flow for Soigner’s website, working closely with the client to bring a highly visual, premium experience to life. I was given plenty of creative freedom and had the opportunity to build the component system from scratch, helping shape the overall information architecture and defining the brand’s digital language from the ground up.
VIRTUAL WINE CELLAR CONCEPT 1
VIRTUAL WINE CELLAR CONCEPT 2
WINE CELLAR RANKING
VIRTUAL WINE CELLAR CONCEPT 1
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VIRTUAL WINE CELLAR CONCEPT 2
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LANDING PAGE